Managing corporate communications in the age of restructuring, crisis, and litigation : revisiting groupthink in the boardroom /

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Silver, David, 1954- (Údar)
Formáid: Leictreonach Ríomhleabhar
Teanga:Béarla
Foilsithe / Cruthaithe: Plantation, Florida : J. Ross Publishing, [2014]
Ábhair:
Rochtain ar líne:An electronic book accessible through the World Wide Web; click to view
Clibeanna: Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
Clár na nÁbhar:
  • Managing reputation in distressed markets
  • Litigation and the court of public opinion
  • The BP disaster in the Gulf & rampant groupthink in the C-suite
  • Leading by example : Steve Jobs and effective corporate communication at work
  • The role of communication theories
  • The evolution of public relations into the PR-IR nexus
  • Anatomy of a crisis
  • The communications audit
  • Reeducating corporate America
  • Effective communication for litigation, mergers, and acquisitions
  • Conclusion.