Managing corporate communications in the age of restructuring, crisis, and litigation : revisiting groupthink in the boardroom /

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Silver, David, 1954- (Egilea)
Formatua: Baliabide elektronikoa eBook
Hizkuntza:ingelesa
Argitaratua: Plantation, Florida : J. Ross Publishing, [2014]
Gaiak:
Sarrera elektronikoa:An electronic book accessible through the World Wide Web; click to view
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Aurkibidea:
  • Managing reputation in distressed markets
  • Litigation and the court of public opinion
  • The BP disaster in the Gulf & rampant groupthink in the C-suite
  • Leading by example : Steve Jobs and effective corporate communication at work
  • The role of communication theories
  • The evolution of public relations into the PR-IR nexus
  • Anatomy of a crisis
  • The communications audit
  • Reeducating corporate America
  • Effective communication for litigation, mergers, and acquisitions
  • Conclusion.