The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /

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书目详细资料
主要作者: Lowenstein, Michael W., 1942- (Author)
格式: 电子 电子书
语言:英语
出版: Milwaukee, Wisconsin : ASQ Quality Press, 2011.
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在线阅读:An electronic book accessible through the World Wide Web; click to view
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实物特征
实物描述:1 online resource (398 pages) : illustrations
参考书目:Includes bibliographical references (pages 337-347) and index.
ISBN:9780873898119 (e-book)