The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /
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Hovedforfatter: | |
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Format: | Electronisk eBog |
Sprog: | engelsk |
Udgivet: |
Milwaukee, Wisconsin :
ASQ Quality Press,
2011.
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Fag: | |
Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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Fysisk beskrivelse: | 1 online resource (398 pages) : illustrations |
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Bibliografi: | Includes bibliographical references (pages 337-347) and index. |
ISBN: | 9780873898119 (e-book) |