Hayes, B. E. (2009). Beyond the ultimate question: A systematic approach to improve customer loyalty. ASQ Quality Press.
Chicago (17e ed.) BronvermeldingHayes, Bob E. Beyond the Ultimate Question: A Systematic Approach to Improve Customer Loyalty. Milwaukee, Wisconsin: ASQ Quality Press, 2009.
MLA (9e ed.) BronvermeldingHayes, Bob E. Beyond the Ultimate Question: A Systematic Approach to Improve Customer Loyalty. ASQ Quality Press, 2009.
Let op: Deze citaties zijn niet altijd 100% accuraat.