Field guide to case study research in business-to -business marketing and purchasing /

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書目詳細資料
其他作者: Woodside, Arch G. (Editor), Pattinson, Hugh M. (Editor), Marshall, Roger (Editor), Behrens, Ronny (Contributor)
格式: 電子 電子書
語言:英语
出版: Bingley, England : Edward Elgar, 2014.
版:First edition.
叢編:Advances in business marketing & purchasing ; Volume 21.
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在線閱讀:An electronic book accessible through the World Wide Web; click to view
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