The handbook of mobile market research : tools and techniques for market researchers /

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Detalles Bibliográficos
Main Authors:	Poynter, Ray (Author), Williams, Navin, 1972- (Author), York, Sue, 1968- (Author)
Formato:	Electrónico eBook
Idioma:	inglés
Publicado:	Chichester, England : Wiley, 2014.
Subjects:	Marketing research. Mobile commerce. Mobile communication systems. Electronic books.
Acceso en liña:	An electronic book accessible through the World Wide Web; click to view
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