The handbook of mobile market research : tools and techniques for market researchers /
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, England :
Wiley,
2014.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 007 | cr cn||||||||| | ||
| 008 | 140819t20142014enk ob 001 0 eng d | ||
| 020 | |z 9781118935620 | ||
| 020 | |a 9781118935767 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10905957 | ||
| 035 | |a (OCoLC)887503261 | ||
| 040 | |a CaPaEBR |b eng |e rda |e pn |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.2 |b .P659 2014eb |
| 082 | 0 | 4 | |a 658.8/3 |2 23 |
| 100 | 1 | |a Poynter, Ray, |e author. | |
| 245 | 1 | 4 | |a The handbook of mobile market research : |b tools and techniques for market researchers / |c Ray Poynter, Navin Williams, Sue York. |
| 264 | 1 | |a Chichester, England : |b Wiley, |c 2014. | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (312 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Mobile commerce. | |
| 650 | 0 | |a Mobile communication systems. | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Williams, Navin, |d 1972- |e author. | |
| 700 | 1 | |a York, Sue, |d 1968- |e author. | |
| 776 | 0 | 8 | |i Print version: |a Poynter, Ray. |t Handbook of mobile market research : tools and techniques for market researchers. |d Chichester, England : Wiley, c2014 |h x, 295 pages |z 9781118935620 |w 2014022436 |
| 797 | 2 | |a ebrary. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10905957 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 175381 |d 175381 | ||