Employer brand management : practical lessons from the world's leading employers /

Eitemau Tebyg

• Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
  gan: Hatch, Mary Jo
  Cyhoeddwyd: (2008)
• The employer brand keeping faith with the deal /
  gan: Rosethorn, Helen
  Cyhoeddwyd: (2009)
• Connective branding building brand equity in a demanding world /
  gan: Fisher-Buttinger, Claudia
  Cyhoeddwyd: (2008)
• The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
  gan: Kuria, N. Wairimu
  Cyhoeddwyd: (2010)
• Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
  gan: J., Tatiana Soto
  Cyhoeddwyd: (2008)