Back where we belong - marketing as the organization's core strategy /
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Daljnji autori: | Edvardsson, Bo (Urednik), Klaus, Philipp (Urednik) |
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Format: | Elektronički e-knjiga |
Jezik: | engleski |
Izdano: |
[Bradford, England] :
Emerald,
2014.
|
Serija: | Journal of Service Management,
Volume 25 Number 2 |
Teme: | |
Online pristup: | An electronic book accessible through the World Wide Web; click to view |
Oznake: |
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Marketing strategy : the difference between marketing and markets /
od: Fifield, Paul
Izdano: (2007) -
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od: Barker, Michael
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