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Back where we belong - marketing as the organization's core strategy /

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Bibliographic Details
Other Authors:	Edvardsson, Bo (Editor), Klaus, Philipp (Editor)
Format:	Electronic eBook
Language:	English
Published:	[Bradford, England] : Emerald, 2014.
Series:	Journal of Service Management, Volume 25 Number 2
Subjects:	Marketing > Congresses. Marketing. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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