Back where we belong - marketing as the organization's core strategy /

Gardado en:
Detalles Bibliográficos
Outros autores: Edvardsson, Bo (Editor), Klaus, Philipp (Editor)
Formato: Electrónico eBook
Idioma:inglés
Publicado: [Bradford, England] : Emerald, 2014.
Series:Journal of Service Management, Volume 25 Number 2
Subjects:
Acceso en liña:An electronic book accessible through the World Wide Web; click to view
Tags: Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
Descripción
descrición da copia:"formerly International Journal of Service Industry Management."
Descrición Física:1 online resource (131 pages) : illustrations, chart, tables.
Bibliografía:Includes bibliographical references at the end of each chapters.
ISBN:9781784410988 (e-book)
ISSN:1757-5818 ;
1757-5818