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EDLP versus hi-lo pricing strategies in retailing : literature review and empirical examinations in the German retail market /

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Detalles Bibliográficos
Autor Principal:	El Husseini, Sabine, 1983- (Author)
Formato:	Electrónico eBook
Idioma:	inglés
Publicado:	Frankfurt am Main : Peter Lang, [2014]
Series:	Schriften zu Marketing und Management ; Band 15.
Subjects:	Retail trade > Germany. Pricing > Germany. Electronic books.
Acceso en liña:	An electronic book accessible through the World Wide Web; click to view
Tags:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!

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