EDLP versus hi-lo pricing strategies in retailing : literature review and empirical examinations in the German retail market /
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| Autor Principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Frankfurt am Main :
Peter Lang,
[2014]
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| Series: | Schriften zu Marketing und Management ;
Band 15. |
| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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| Descrición Física: | 1 online resource (152 pages) : illustrations. |
|---|---|
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9783653034509 (e-book) |
| ISSN: | 1862-605X ; |