Brand management and marketing of luxury goods /
Sparad:
Huvudskapare: | Scholz, Lucie (Författare, medförfattare) |
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Materialtyp: | Elektronisk E-bok |
Språk: | engelska |
Publicerad: |
Hamburg, Germany :
Anchor Academic Publishing,
2014.
|
Ämnen: | |
Länkar: | An electronic book accessible through the World Wide Web; click to view |
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