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Brand management and marketing of luxury goods /

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Bibliográfalaš dieđut
Váldodahkki:	Scholz, Lucie (Dahkki)
Materiálatiipa:	Elektrovnnalaš E-girji
Giella:	eaŋgalasgiella
Almmustuhtton:	Hamburg, Germany : Anchor Academic Publishing, 2014.
Fáttát:	Luxuries > Marketing. Branding (Marketing) Product management. Electronic books.
Liŋkkat:	An electronic book accessible through the World Wide Web; click to view
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

Geahča maid

The road to luxury : the evolution, markets and strategies of luxury brand management /
Dahkki: Som, Ashok, et al.
Almmustuhtton: (2015)

Luxury retail management how the world's top brands provide quality product and service support /
Dahkki: Chevalier, Michel
Almmustuhtton: (2012)

Brands and branding
Almmustuhtton: (2003)

Brand management for international hotels
Dahkki: Patricia, Maria
Almmustuhtton: (2009)

Brand zero : the complete branding guide for start-ups /
Dahkki: Tai, Jacky
Almmustuhtton: (2014)

The challenges facing brand managers today
Almmustuhtton: (2012)

Brand meaning management /
Almmustuhtton: (2015)

Encyclopaedia of brand equity management.
Almmustuhtton: (2009)

Perspectives on branding
Dahkki: Miletsky, Jason I.
Almmustuhtton: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
Almmustuhtton: (2012)

Rethinking prestige branding : secrets of the ueber-brands /
Dahkki: Schaefer, Wolfgang, et al.
Almmustuhtton: (2015)

The business of brands
Dahkki: Miller, Jon, 1971-
Almmustuhtton: (2004)

Brand management
Almmustuhtton: (2008)

Retail marketing and branding a definitive guide to maximizing ROI /
Dahkki: Perrey, Jesko
Almmustuhtton: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
Dahkki: Perrey, Jesko
Almmustuhtton: (2013)

What great brands do : the seven brand-building principles that separate the best from the rest /
Dahkki: Yohn, Denise Lee, 1967-
Almmustuhtton: (2014)

Connective branding building brand equity in a demanding world /
Dahkki: Fisher-Buttinger, Claudia
Almmustuhtton: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
Dahkki: Taylor, David, 1964-
Almmustuhtton: (2004)

Brands laid bare using market research for evidence-based brand management /
Dahkki: Ford, Kevin
Almmustuhtton: (2005)

A master class in brand planning the timeless works of Stephen King /
Dahkki: King, Stephen, 1931-2006
Almmustuhtton: (2007)

Romancing the brand : how brands create strong, intimate relationships with customers /
Dahkki: Halloran, Tim, 1969-
Almmustuhtton: (2014)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
Dahkki: Salinas, Gabriela
Almmustuhtton: (2009)

Brand relevance making competitors irrelevant /
Dahkki: Aaker, David A.
Almmustuhtton: (2011)

Designing brand identity an essential guide for the whole branding team /
Dahkki: Wheeler, Alina
Almmustuhtton: (2013)

Three threats to brand relevance strategies that work /
Dahkki: Aaker, David
Almmustuhtton: (2013)

You are the brand
Dahkki: Adubato, Steve
Almmustuhtton: (2011)

Living it up our love affair with luxury /
Dahkki: Twitchell, James B., 1943-
Almmustuhtton: (2002)

60-minute brand strategist the essential brand book for marketing professionals /
Dahkki: Mootee, Idris, 1958-
Almmustuhtton: (2013)

Brand identity factors developing a successful Islamic brand /
Dahkki: Alihodzic, Vedad
Almmustuhtton: (2013)

Origination : the geographies of brands and branding /
Dahkki: Pike, Andy
Almmustuhtton: (2015)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
Dahkki: J., Tatiana Soto
Almmustuhtton: (2008)

Brain tattoos creating unique brands that stick in your customers' minds /
Dahkki: Post, Karen
Almmustuhtton: (2005)

Igniting the brand strategies that have shot brands to success /
Dahkki: Cahill, Jonathan
Almmustuhtton: (2008)

The brutal truth about Asian branding and how to break the vicious cycle
Dahkki: Baladi, Joseph
Almmustuhtton: (2011)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
Dahkki: Mathieson, Rick
Almmustuhtton: (2010)

Handbook of brand semiotics /
Almmustuhtton: (2015)

Handbook of brand relationships
Almmustuhtton: (2009)

Breakthrough branding : positioning your library to survive and thrive /
Dahkki: Walters, Suzanne, et al.
Almmustuhtton: (2013)

Hospitality branding
Dahkki: Dev, Chekitan S. (Chekitan Singh), 1959-
Almmustuhtton: (2012)

Let them eat cake marketing luxury to the masses-as well as the classes /
Dahkki: Danziger, Pamela N.
Almmustuhtton: (2005)