Brand management and marketing of luxury goods /
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Autor principal: | Scholz, Lucie (Author) |
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Formato: | Recurso Electrónico livro electrónico |
Idioma: | inglês |
Publicado em: |
Hamburg, Germany :
Anchor Academic Publishing,
2014.
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Assuntos: | |
Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Registos relacionados
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Por: Chevalier, Michel
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