Brand management and marketing of luxury goods /

Brand zero : the complete branding guide for start-ups /
著者:: Tai, Jacky
出版事項: (2014)

The challenges facing brand managers today
出版事項: (2012)

Brand meaning management /
出版事項: (2015)

Encyclopaedia of brand equity management.
出版事項: (2009)

Perspectives on branding
著者:: Miletsky, Jason I.
出版事項: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
出版事項: (2012)

Rethinking prestige branding : secrets of the ueber-brands /
著者:: Schaefer, Wolfgang, 等
出版事項: (2015)

The business of brands
著者:: Miller, Jon, 1971-
出版事項: (2004)

Brand management
出版事項: (2008)

Retail marketing and branding a definitive guide to maximizing ROI /
著者:: Perrey, Jesko
出版事項: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
著者:: Perrey, Jesko
出版事項: (2011)

What great brands do : the seven brand-building principles that separate the best from the rest /
著者:: Yohn, Denise Lee, 1967-
出版事項: (2014)

Connective branding building brand equity in a demanding world /
著者:: Fisher-Buttinger, Claudia
出版事項: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
著者:: Taylor, David, 1964-
出版事項: (2004)

Brands laid bare using market research for evidence-based brand management /
著者:: Ford, Kevin
出版事項: (2005)

A master class in brand planning the timeless works of Stephen King /
著者:: King, Stephen, 1931-2006
出版事項: (2007)

Romancing the brand : how brands create strong, intimate relationships with customers /
著者:: Halloran, Tim, 1969-
出版事項: (2014)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
著者:: Salinas, Gabriela
出版事項: (2009)

Brand relevance making competitors irrelevant /
著者:: Aaker, David A.
出版事項: (2011)

Designing brand identity an essential guide for the whole branding team /
著者:: Wheeler, Alina
出版事項: (2013)

Three threats to brand relevance strategies that work /
著者:: Aaker, David
出版事項: (2013)

You are the brand
著者:: Adubato, Steve
出版事項: (2011)

Living it up our love affair with luxury /
著者:: Twitchell, James B., 1943-
出版事項: (2002)

60-minute brand strategist the essential brand book for marketing professionals /
著者:: Mootee, Idris, 1958-
出版事項: (2013)

Brand identity factors developing a successful Islamic brand /
著者:: Alihodzic, Vedad
出版事項: (2013)

Origination : the geographies of brands and branding /
著者:: Pike, Andy
出版事項: (2015)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
著者:: J., Tatiana Soto
出版事項: (2008)

Brain tattoos creating unique brands that stick in your customers' minds /
著者:: Post, Karen
出版事項: (2005)

Igniting the brand strategies that have shot brands to success /
著者:: Cahill, Jonathan
出版事項: (2008)

The brutal truth about Asian branding and how to break the vicious cycle
著者:: Baladi, Joseph
出版事項: (2011)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
著者:: Mathieson, Rick
出版事項: (2010)

Handbook of brand semiotics /
出版事項: (2015)

Handbook of brand relationships
出版事項: (2009)

Breakthrough branding : positioning your library to survive and thrive /
著者:: Walters, Suzanne, 等
出版事項: (2013)

Hospitality branding
著者:: Dev, Chekitan S. (Chekitan Singh), 1959-
出版事項: (2012)

Let them eat cake marketing luxury to the masses-as well as the classes /
著者:: Danziger, Pamela N.
出版事項: (2005)