QR Kodea

Brand management and marketing of luxury goods /

Gorde:

Xehetasun bibliografikoak
Egile nagusia:	Scholz, Lucie (Egilea)
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	Hamburg, Germany : Anchor Academic Publishing, 2014.
Gaiak:	Luxuries > Marketing. Branding (Marketing) Product management. Electronic books.
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

The road to luxury : the evolution, markets and strategies of luxury brand management /
nork: Som, Ashok, et al.
Argitaratua: (2015)

Luxury retail management how the world's top brands provide quality product and service support /
nork: Chevalier, Michel
Argitaratua: (2012)

Brands and branding
Argitaratua: (2003)

Brand management for international hotels
nork: Patricia, Maria
Argitaratua: (2009)

Brand zero : the complete branding guide for start-ups /
nork: Tai, Jacky
Argitaratua: (2014)

The challenges facing brand managers today
Argitaratua: (2012)

Brand meaning management /
Argitaratua: (2015)

Encyclopaedia of brand equity management.
Argitaratua: (2009)

Perspectives on branding
nork: Miletsky, Jason I.
Argitaratua: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
Argitaratua: (2012)

Rethinking prestige branding : secrets of the ueber-brands /
nork: Schaefer, Wolfgang, et al.
Argitaratua: (2015)

The business of brands
nork: Miller, Jon, 1971-
Argitaratua: (2004)

Brand management
Argitaratua: (2008)

Retail marketing and branding a definitive guide to maximizing ROI /
nork: Perrey, Jesko
Argitaratua: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
nork: Perrey, Jesko
Argitaratua: (2011)

What great brands do : the seven brand-building principles that separate the best from the rest /
nork: Yohn, Denise Lee, 1967-
Argitaratua: (2014)

Connective branding building brand equity in a demanding world /
nork: Fisher-Buttinger, Claudia
Argitaratua: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
nork: Taylor, David, 1964-
Argitaratua: (2004)

Brands laid bare using market research for evidence-based brand management /
nork: Ford, Kevin
Argitaratua: (2005)

A master class in brand planning the timeless works of Stephen King /
nork: King, Stephen, 1931-2006
Argitaratua: (2007)

Romancing the brand : how brands create strong, intimate relationships with customers /
nork: Halloran, Tim, 1969-
Argitaratua: (2014)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
nork: Salinas, Gabriela
Argitaratua: (2009)

Brand relevance making competitors irrelevant /
nork: Aaker, David A.
Argitaratua: (2011)

Designing brand identity an essential guide for the whole branding team /
nork: Wheeler, Alina
Argitaratua: (2013)

Three threats to brand relevance strategies that work /
nork: Aaker, David
Argitaratua: (2013)

You are the brand
nork: Adubato, Steve
Argitaratua: (2011)

Living it up our love affair with luxury /
nork: Twitchell, James B., 1943-
Argitaratua: (2002)

60-minute brand strategist the essential brand book for marketing professionals /
nork: Mootee, Idris, 1958-
Argitaratua: (2013)

Brand identity factors developing a successful Islamic brand /
nork: Alihodzic, Vedad
Argitaratua: (2013)

Origination : the geographies of brands and branding /
nork: Pike, Andy
Argitaratua: (2015)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
nork: J., Tatiana Soto
Argitaratua: (2008)

Brain tattoos creating unique brands that stick in your customers' minds /
nork: Post, Karen
Argitaratua: (2005)

Igniting the brand strategies that have shot brands to success /
nork: Cahill, Jonathan
Argitaratua: (2008)

The brutal truth about Asian branding and how to break the vicious cycle
nork: Baladi, Joseph
Argitaratua: (2011)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
nork: Mathieson, Rick
Argitaratua: (2010)

Handbook of brand semiotics /
Argitaratua: (2015)

Handbook of brand relationships
Argitaratua: (2009)

Breakthrough branding : positioning your library to survive and thrive /
nork: Walters, Suzanne, et al.
Argitaratua: (2013)

Hospitality branding
nork: Dev, Chekitan S. (Chekitan Singh), 1959-
Argitaratua: (2012)

Let them eat cake marketing luxury to the masses-as well as the classes /
nork: Danziger, Pamela N.
Argitaratua: (2005)