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Brand management and marketing of luxury goods /

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Scholz, Lucie (Awdur)
Fformat:	Electronig eLyfr
Iaith:	Saesneg
Cyhoeddwyd:	Hamburg, Germany : Anchor Academic Publishing, 2014.
Pynciau:	Luxuries > Marketing. Branding (Marketing) Product management. Electronic books.
Mynediad Ar-lein:	An electronic book accessible through the World Wide Web; click to view
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

The road to luxury : the evolution, markets and strategies of luxury brand management /
gan: Som, Ashok, et al.
Cyhoeddwyd: (2015)

Luxury retail management how the world's top brands provide quality product and service support /
gan: Chevalier, Michel
Cyhoeddwyd: (2012)

Brands and branding
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Brand management for international hotels
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Brand zero : the complete branding guide for start-ups /
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The challenges facing brand managers today
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Brand meaning management /
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Encyclopaedia of brand equity management.
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Perspectives on branding
gan: Miletsky, Jason I.
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Brand Bible the complete guide to building, designing, and sustaining brands /
Cyhoeddwyd: (2012)

Rethinking prestige branding : secrets of the ueber-brands /
gan: Schaefer, Wolfgang, et al.
Cyhoeddwyd: (2015)

The business of brands
gan: Miller, Jon, 1971-
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Retail marketing and branding a definitive guide to maximizing ROI /
gan: Perrey, Jesko
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Retail marketing and branding a definitive guide to maximizing ROI /
gan: Perrey, Jesko
Cyhoeddwyd: (2011)

What great brands do : the seven brand-building principles that separate the best from the rest /
gan: Yohn, Denise Lee, 1967-
Cyhoeddwyd: (2014)

Connective branding building brand equity in a demanding world /
gan: Fisher-Buttinger, Claudia
Cyhoeddwyd: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
gan: Taylor, David, 1964-
Cyhoeddwyd: (2004)

Brands laid bare using market research for evidence-based brand management /
gan: Ford, Kevin
Cyhoeddwyd: (2005)

A master class in brand planning the timeless works of Stephen King /
gan: King, Stephen, 1931-2006
Cyhoeddwyd: (2007)

Romancing the brand : how brands create strong, intimate relationships with customers /
gan: Halloran, Tim, 1969-
Cyhoeddwyd: (2014)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
gan: Salinas, Gabriela
Cyhoeddwyd: (2009)

Brand relevance making competitors irrelevant /
gan: Aaker, David A.
Cyhoeddwyd: (2011)

Designing brand identity an essential guide for the whole branding team /
gan: Wheeler, Alina
Cyhoeddwyd: (2013)

Three threats to brand relevance strategies that work /
gan: Aaker, David
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You are the brand
gan: Adubato, Steve
Cyhoeddwyd: (2011)

Living it up our love affair with luxury /
gan: Twitchell, James B., 1943-
Cyhoeddwyd: (2002)

60-minute brand strategist the essential brand book for marketing professionals /
gan: Mootee, Idris, 1958-
Cyhoeddwyd: (2013)

Brand identity factors developing a successful Islamic brand /
gan: Alihodzic, Vedad
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Origination : the geographies of brands and branding /
gan: Pike, Andy
Cyhoeddwyd: (2015)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
gan: J., Tatiana Soto
Cyhoeddwyd: (2008)

Brain tattoos creating unique brands that stick in your customers' minds /
gan: Post, Karen
Cyhoeddwyd: (2005)

Igniting the brand strategies that have shot brands to success /
gan: Cahill, Jonathan
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The brutal truth about Asian branding and how to break the vicious cycle
gan: Baladi, Joseph
Cyhoeddwyd: (2011)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
gan: Mathieson, Rick
Cyhoeddwyd: (2010)

Handbook of brand semiotics /
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Handbook of brand relationships
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Breakthrough branding : positioning your library to survive and thrive /
gan: Walters, Suzanne, et al.
Cyhoeddwyd: (2013)

Hospitality branding
gan: Dev, Chekitan S. (Chekitan Singh), 1959-
Cyhoeddwyd: (2012)

Let them eat cake marketing luxury to the masses-as well as the classes /
gan: Danziger, Pamela N.
Cyhoeddwyd: (2005)