Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Janotta, Sarah-Mailin (Awdur)
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: Hamburg : Anchor Academic Publishing, 2014.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
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