Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? /
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hamburg :
Anchor Academic Publishing,
2014.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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