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The co-creation paradigm /

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Bibliographic Details
Main Authors:	Ramaswamy, Venkatram (Author), Ozcan, Kerimcan, 1971- (Author)
Format:	Electronic eBook
Language:	English
Published:	Stanford, California : Stanford University Press, 2014.
Subjects:	Customer relations. Relationship marketing. Product management. Business networks. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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