Connected CRM : implementing a big-data-driven, customer-centric business strategy /

Connected CRM : implementing a big-data-driven, customer-centric business strategy /

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Bibliographic Details
Main Author: Williams, David, 1963-
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2014.
Subjects:
Customer relations > Management.
Relationship marketing.
Strategic planning.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Item Description:Includes index.
"How to Optimize Customer Value in a Big-Data, Digital World"--Cover.
Physical Description:1 online resource (258 pages)
ISBN:9781118863121 (e-book)
9781118863190 (e-book)

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