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Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs /

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Bibliographic Details
Main Author:	Hoffmann, Nicolas, 1983-
Corporate Author:	Wirtschaftsuniversität Wien
Other Authors:	Platen, Atelier
Format:	Electronic eBook
Language:	German
Published:	Frankfurt am Main, Germany : PL Academic Research, 2013.
Series:	Forschungsergebnisse der Wirtschaftsuniversität Wien ; Bd. 61.
Subjects:	Customer loyalty. Consumer satisfaction. Retail trade. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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