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Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /

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Dades bibliogràfiques
Autor principal:	Tank, Armin
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	Frankfurt am Main, [Germany] : PL Academic Research, 2014.
Col·lecció:	Marktorientierte Unternehmensführung ; Bd. 36.
Matèries:	Consumer behavior > Psychological aspects. Consumption (Economics) > Environmental aspects. Marketing. Older consumers > Attitudes. Electronic books.
Accés en línia:	An electronic book accessible through the World Wide Web; click to view
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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