Storyscaping : stop creating ads, start creating worlds /

Míreanna comhchosúla

• What's in a name? advertising and the concept of brands /
  de réir: Jones, John Philip
  Foilsithe / Cruthaithe: (2003)
• Underdog advertising proven principles to compete and win against the giants in any industry /
  de réir: Flowers, Paul W.
  Foilsithe / Cruthaithe: (2006)
• The (un) common sense of advertising : getting the basics right /
  de réir: Tiwari, Sanjay
  Foilsithe / Cruthaithe: (2003)
• Advertising : concepts and strategies /
  de réir: Gilson, Christopher
  Foilsithe / Cruthaithe: (1980)
• Beyond advertising : creating value through all customer touchpoints /
  de réir: Wind, Yoram, et al.
  Foilsithe / Cruthaithe: (2016)