Storyscaping : stop creating ads, start creating worlds /

समान संसाधन

• What's in a name? advertising and the concept of brands /
  द्वारा: Jones, John Philip
  प्रकाशित: (2003)
• Underdog advertising proven principles to compete and win against the giants in any industry /
  द्वारा: Flowers, Paul W.
  प्रकाशित: (2006)
• Advertising : concepts and strategies /
  द्वारा: Gilson, Christopher
  प्रकाशित: (1980)
• The (un) common sense of advertising : getting the basics right /
  द्वारा: Tiwari, Sanjay
  प्रकाशित: (2003)
• Beyond advertising : creating value through all customer touchpoints /
  द्वारा: Wind, Yoram, और अन्य
  प्रकाशित: (2016)