Marketing analytics : data-driven techniques with Microsoft Excel /
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| Автор: | |
|---|---|
| Формат: | Електронний ресурс eКнига |
| Мова: | Англійська |
| Опубліковано: |
Indianapolis, Indiana :
John Wiley & Sons, Incorporation,
2014.
|
| Предмети: | |
| Онлайн доступ: | An electronic book accessible through the World Wide Web; click to view |
| Теги: |
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MARC
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| 020 | |z 9781118373439 | ||
| 020 | |a 9781118439357 (e-book) | ||
| 020 | |a 9781118417300 (e-book) | ||
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| 050 | 1 | 4 | |a HF5548.4.M523 |b .W567 2014eb |
| 082 | 0 | 4 | |a 658.80072 |
| 100 | 1 | |a Winston, Wayne L. | |
| 245 | 1 | 0 | |a Marketing analytics : |b data-driven techniques with Microsoft Excel / |c Wayne L Winston. |
| 264 | 1 | |a Indianapolis, Indiana : |b John Wiley & Sons, Incorporation, |c 2014. | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (722 pages) : |b illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. | ||
| 630 | 0 | 0 | |a Microsoft Excel (Computer file) |
| 650 | 0 | |a Marketing research |x Data processing. | |
| 655 | 0 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Winston, Wayne L. |t Marketing analytics : data-driven techniques with Microsoft Excel. |d Indianapolis, Indiana : John Wiley & Sons, Incorporation, c2014 |h xxii, 690 pages |z 9781118373439 |w 2013954089 |
| 797 | 2 | |a ebrary. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10827571 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 168483 |d 168483 | ||