Romancing the brand : how brands create strong, intimate relationships with customers /
Na minha lista:
Autor principal: | Halloran, Tim, 1969- |
---|---|
Outros Autores: | Morgan, Adrian |
Formato: | Recurso Eletrônico livro eletrônico |
Idioma: | inglês |
Publicado em: |
San Francisco, California :
Jossey-Bass,
2014.
|
Assuntos: | |
Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
Registros relacionados
Handbook of brand relationships
Publicado em: (2009)
Publicado em: (2009)
Brand zero : the complete branding guide for start-ups /
por: Tai, Jacky
Publicado em: (2014)
por: Tai, Jacky
Publicado em: (2014)
Perspectives on branding
por: Miletsky, Jason I.
Publicado em: (2009)
por: Miletsky, Jason I.
Publicado em: (2009)
Rethinking prestige branding : secrets of the ueber-brands /
por: Schaefer, Wolfgang, et al.
Publicado em: (2015)
por: Schaefer, Wolfgang, et al.
Publicado em: (2015)
Brand Bible the complete guide to building, designing, and sustaining brands /
Publicado em: (2012)
Publicado em: (2012)
Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
por: Vincent, Laurence
Publicado em: (2012)
por: Vincent, Laurence
Publicado em: (2012)
Brand meaning management /
Publicado em: (2015)
Publicado em: (2015)
The challenges facing brand managers today
Publicado em: (2012)
Publicado em: (2012)
What great brands do : the seven brand-building principles that separate the best from the rest /
por: Yohn, Denise Lee, 1967-
Publicado em: (2014)
por: Yohn, Denise Lee, 1967-
Publicado em: (2014)
The experience effect engage your customers with a consistent and memorable brand experience /
por: Joseph, Jim, 1963-
Publicado em: (2010)
por: Joseph, Jim, 1963-
Publicado em: (2010)
Brands and branding
Publicado em: (2003)
Publicado em: (2003)
The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
por: Salinas, Gabriela
Publicado em: (2009)
por: Salinas, Gabriela
Publicado em: (2009)
A master class in brand planning the timeless works of Stephen King /
por: King, Stephen, 1931-2006
Publicado em: (2007)
por: King, Stephen, 1931-2006
Publicado em: (2007)
Brand management
Publicado em: (2008)
Publicado em: (2008)
Retail marketing and branding a definitive guide to maximizing ROI /
por: Perrey, Jesko
Publicado em: (2013)
por: Perrey, Jesko
Publicado em: (2013)
Retail marketing and branding a definitive guide to maximizing ROI /
por: Perrey, Jesko
Publicado em: (2011)
por: Perrey, Jesko
Publicado em: (2011)
Branded customer service the new competitive edge /
por: Barlow, Janelle, 1943-
Publicado em: (2006)
por: Barlow, Janelle, 1943-
Publicado em: (2006)
You are the brand
por: Adubato, Steve
Publicado em: (2011)
por: Adubato, Steve
Publicado em: (2011)
Beyond the brand why engaging the right customers is essential to winning in business /
por: Winsor, John, 1959-
Publicado em: (2004)
por: Winsor, John, 1959-
Publicado em: (2004)
Brand advocates turning enthusiastic customers into a powerful marketing force /
por: Fuggetta, Rob
Publicado em: (2012)
por: Fuggetta, Rob
Publicado em: (2012)
Branded entertainment : dealmaking strategies & techniques for industry professionals /
por: Valero, Damaris, 1966-
Publicado em: (2015)
por: Valero, Damaris, 1966-
Publicado em: (2015)
Igniting the brand strategies that have shot brands to success /
por: Cahill, Jonathan
Publicado em: (2008)
por: Cahill, Jonathan
Publicado em: (2008)
Designing B2B brands lessons from Deloitte and 182,000 brand managers /
por: Martinez Onaindia, Carlos
Publicado em: (2013)
por: Martinez Onaindia, Carlos
Publicado em: (2013)
The business of brands
por: Miller, Jon, 1971-
Publicado em: (2004)
por: Miller, Jon, 1971-
Publicado em: (2004)
Handbook of brand semiotics /
Publicado em: (2015)
Publicado em: (2015)
60-minute brand strategist the essential brand book for marketing professionals /
por: Mootee, Idris, 1958-
Publicado em: (2013)
por: Mootee, Idris, 1958-
Publicado em: (2013)
Connective branding building brand equity in a demanding world /
por: Fisher-Buttinger, Claudia
Publicado em: (2008)
por: Fisher-Buttinger, Claudia
Publicado em: (2008)
Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
por: Taylor, David, 1964-
Publicado em: (2004)
por: Taylor, David, 1964-
Publicado em: (2004)
Encyclopaedia of brand equity management.
Publicado em: (2009)
Publicado em: (2009)
Brand management for international hotels
por: Patricia, Maria
Publicado em: (2009)
por: Patricia, Maria
Publicado em: (2009)
The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
por: Mathieson, Rick
Publicado em: (2010)
por: Mathieson, Rick
Publicado em: (2010)
Designing brand identity an essential guide for the whole branding team /
por: Wheeler, Alina
Publicado em: (2013)
por: Wheeler, Alina
Publicado em: (2013)
Brand, organizational identity and reputation in SMEs an overview /
Publicado em: (2007)
Publicado em: (2007)
Basics of branding : a practical guide for managers /
por: Gronlund, Jay
Publicado em: (2013)
por: Gronlund, Jay
Publicado em: (2013)
Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
por: Mbalya, Richard
Publicado em: (2010)
por: Mbalya, Richard
Publicado em: (2010)
The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
por: Githinji, Kennedy Gakuru
Publicado em: (2011)
por: Githinji, Kennedy Gakuru
Publicado em: (2011)
Brand management and marketing of luxury goods /
por: Scholz, Lucie
Publicado em: (2014)
por: Scholz, Lucie
Publicado em: (2014)
Brand relevance making competitors irrelevant /
por: Aaker, David A.
Publicado em: (2011)
por: Aaker, David A.
Publicado em: (2011)
Fostering brand community through social media /
por: Humphrey, William F., et al.
Publicado em: (2016)
por: Humphrey, William F., et al.
Publicado em: (2016)
Brand, identity and corporate reputation /
Publicado em: (2015)
Publicado em: (2015)
Registros relacionados
-
Handbook of brand relationships
Publicado em: (2009) -
Brand zero : the complete branding guide for start-ups /
por: Tai, Jacky
Publicado em: (2014) -
Perspectives on branding
por: Miletsky, Jason I.
Publicado em: (2009) -
Rethinking prestige branding : secrets of the ueber-brands /
por: Schaefer, Wolfgang, et al.
Publicado em: (2015) -
Brand Bible the complete guide to building, designing, and sustaining brands /
Publicado em: (2012)