Código QR

Romancing the brand : how brands create strong, intimate relationships with customers /

Na minha lista:

Detalhes bibliográficos
Autor principal:	Halloran, Tim, 1969-
Outros Autores:	Morgan, Adrian
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	San Francisco, California : Jossey-Bass, 2014.
Assuntos:	Branding (Marketing) Product management. Customer relations. Electronic books.
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados

Handbook of brand relationships
Publicado em: (2009)

Brand zero : the complete branding guide for start-ups /
Por: Tai, Jacky
Publicado em: (2014)

Perspectives on branding
Por: Miletsky, Jason I.
Publicado em: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
Por: Schaefer, Wolfgang, et al.
Publicado em: (2015)

Brand Bible the complete guide to building, designing, and sustaining brands /
Publicado em: (2012)

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
Por: Vincent, Laurence
Publicado em: (2012)

Brand meaning management /
Publicado em: (2015)

The challenges facing brand managers today
Publicado em: (2012)

What great brands do : the seven brand-building principles that separate the best from the rest /
Por: Yohn, Denise Lee, 1967-
Publicado em: (2014)

The experience effect engage your customers with a consistent and memorable brand experience /
Por: Joseph, Jim, 1963-
Publicado em: (2010)

A master class in brand planning the timeless works of Stephen King /
Por: King, Stephen, 1931-2006
Publicado em: (2007)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
Por: Salinas, Gabriela
Publicado em: (2009)

Brands and branding
Publicado em: (2003)

Brand management
Publicado em: (2008)

Retail marketing and branding a definitive guide to maximizing ROI /
Por: Perrey, Jesko
Publicado em: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
Por: Perrey, Jesko
Publicado em: (2013)

Branded customer service the new competitive edge /
Por: Barlow, Janelle, 1943-
Publicado em: (2006)

You are the brand
Por: Adubato, Steve
Publicado em: (2011)

Beyond the brand why engaging the right customers is essential to winning in business /
Por: Winsor, John, 1959-
Publicado em: (2004)

Brand advocates turning enthusiastic customers into a powerful marketing force /
Por: Fuggetta, Rob
Publicado em: (2012)

Branded entertainment : dealmaking strategies & techniques for industry professionals /
Por: Valero, Damaris, 1966-
Publicado em: (2015)

Igniting the brand strategies that have shot brands to success /
Por: Cahill, Jonathan
Publicado em: (2008)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
Por: Martinez Onaindia, Carlos
Publicado em: (2013)

The business of brands
Por: Miller, Jon, 1971-
Publicado em: (2004)

Handbook of brand semiotics /
Publicado em: (2015)

60-minute brand strategist the essential brand book for marketing professionals /
Por: Mootee, Idris, 1958-
Publicado em: (2013)

Connective branding building brand equity in a demanding world /
Por: Fisher-Buttinger, Claudia
Publicado em: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
Por: Taylor, David, 1964-
Publicado em: (2004)

Encyclopaedia of brand equity management.
Publicado em: (2009)

Brand management for international hotels
Por: Patricia, Maria
Publicado em: (2009)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
Por: Mathieson, Rick
Publicado em: (2010)

Designing brand identity an essential guide for the whole branding team /
Por: Wheeler, Alina
Publicado em: (2013)

Brand, organizational identity and reputation in SMEs an overview /
Publicado em: (2007)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
Por: Mbalya, Richard
Publicado em: (2010)

Basics of branding : a practical guide for managers /
Por: Gronlund, Jay
Publicado em: (2013)

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
Por: Githinji, Kennedy Gakuru
Publicado em: (2011)

Brand management and marketing of luxury goods /
Por: Scholz, Lucie
Publicado em: (2014)

Brand relevance making competitors irrelevant /
Por: Aaker, David A.
Publicado em: (2011)

Brand, identity and corporate reputation /
Publicado em: (2015)

Fostering brand community through social media /
Por: Humphrey, William F., et al.
Publicado em: (2016)