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Romancing the brand : how brands create strong, intimate relationships with customers /

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Detalles Bibliográficos
Autor Principal:	Halloran, Tim, 1969-
Outros autores:	Morgan, Adrian
Formato:	Electrónico eBook
Idioma:	inglés
Publicado:	San Francisco, California : Jossey-Bass, 2014.
Subjects:	Branding (Marketing) Product management. Customer relations. Electronic books.
Acceso en liña:	An electronic book accessible through the World Wide Web; click to view
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