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Romancing the brand : how brands create strong, intimate relationships with customers /

Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Halloran, Tim, 1969-
Rannpháirtithe:	Morgan, Adrian
Formáid:	Leictreonach Ríomhleabhar
Teanga:	Béarla
Foilsithe / Cruthaithe:	San Francisco, California : Jossey-Bass, 2014.
Ábhair:	Branding (Marketing) Product management. Customer relations. Electronic books.
Rochtain ar líne:	An electronic book accessible through the World Wide Web; click to view
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

Míreanna comhchosúla

Handbook of brand relationships
Foilsithe / Cruthaithe: (2009)

Brand zero : the complete branding guide for start-ups /
de réir: Tai, Jacky
Foilsithe / Cruthaithe: (2014)

Perspectives on branding
de réir: Miletsky, Jason I.
Foilsithe / Cruthaithe: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
de réir: Schaefer, Wolfgang, et al.
Foilsithe / Cruthaithe: (2015)

Brand Bible the complete guide to building, designing, and sustaining brands /
Foilsithe / Cruthaithe: (2012)

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
de réir: Vincent, Laurence
Foilsithe / Cruthaithe: (2012)

Brand meaning management /
Foilsithe / Cruthaithe: (2015)

The challenges facing brand managers today
Foilsithe / Cruthaithe: (2012)

What great brands do : the seven brand-building principles that separate the best from the rest /
de réir: Yohn, Denise Lee, 1967-
Foilsithe / Cruthaithe: (2014)

The experience effect engage your customers with a consistent and memorable brand experience /
de réir: Joseph, Jim, 1963-
Foilsithe / Cruthaithe: (2010)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
de réir: Salinas, Gabriela
Foilsithe / Cruthaithe: (2009)

Brands and branding
Foilsithe / Cruthaithe: (2003)

A master class in brand planning the timeless works of Stephen King /
de réir: King, Stephen, 1931-2006
Foilsithe / Cruthaithe: (2007)

Brand management
Foilsithe / Cruthaithe: (2008)

Retail marketing and branding a definitive guide to maximizing ROI /
de réir: Perrey, Jesko
Foilsithe / Cruthaithe: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
de réir: Perrey, Jesko
Foilsithe / Cruthaithe: (2011)

Branded customer service the new competitive edge /
de réir: Barlow, Janelle, 1943-
Foilsithe / Cruthaithe: (2006)

You are the brand
de réir: Adubato, Steve
Foilsithe / Cruthaithe: (2011)

Beyond the brand why engaging the right customers is essential to winning in business /
de réir: Winsor, John, 1959-
Foilsithe / Cruthaithe: (2004)

Brand advocates turning enthusiastic customers into a powerful marketing force /
de réir: Fuggetta, Rob
Foilsithe / Cruthaithe: (2012)

Branded entertainment : dealmaking strategies & techniques for industry professionals /
de réir: Valero, Damaris, 1966-
Foilsithe / Cruthaithe: (2015)

Igniting the brand strategies that have shot brands to success /
de réir: Cahill, Jonathan
Foilsithe / Cruthaithe: (2008)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
de réir: Martinez Onaindia, Carlos
Foilsithe / Cruthaithe: (2013)

The business of brands
de réir: Miller, Jon, 1971-
Foilsithe / Cruthaithe: (2004)

Handbook of brand semiotics /
Foilsithe / Cruthaithe: (2015)

60-minute brand strategist the essential brand book for marketing professionals /
de réir: Mootee, Idris, 1958-
Foilsithe / Cruthaithe: (2013)

Connective branding building brand equity in a demanding world /
de réir: Fisher-Buttinger, Claudia
Foilsithe / Cruthaithe: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
de réir: Taylor, David, 1964-
Foilsithe / Cruthaithe: (2004)

Encyclopaedia of brand equity management.
Foilsithe / Cruthaithe: (2009)

Brand management for international hotels
de réir: Patricia, Maria
Foilsithe / Cruthaithe: (2009)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
de réir: Mathieson, Rick
Foilsithe / Cruthaithe: (2010)

Designing brand identity an essential guide for the whole branding team /
de réir: Wheeler, Alina
Foilsithe / Cruthaithe: (2013)

Brand, organizational identity and reputation in SMEs an overview /
Foilsithe / Cruthaithe: (2007)

Basics of branding : a practical guide for managers /
de réir: Gronlund, Jay
Foilsithe / Cruthaithe: (2013)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
de réir: Mbalya, Richard
Foilsithe / Cruthaithe: (2010)

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
de réir: Githinji, Kennedy Gakuru
Foilsithe / Cruthaithe: (2011)

Brand management and marketing of luxury goods /
de réir: Scholz, Lucie
Foilsithe / Cruthaithe: (2014)

Brand relevance making competitors irrelevant /
de réir: Aaker, David A.
Foilsithe / Cruthaithe: (2011)

Fostering brand community through social media /
de réir: Humphrey, William F., et al.
Foilsithe / Cruthaithe: (2016)

Brand, identity and corporate reputation /
Foilsithe / Cruthaithe: (2015)