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Romancing the brand : how brands create strong, intimate relationships with customers /

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Bibliographic Details
Main Author:	Halloran, Tim, 1969-
Other Authors:	Morgan, Adrian
Format:	Electronic eBook
Language:	English
Published:	San Francisco, California : Jossey-Bass, 2014.
Subjects:	Branding (Marketing) Product management. Customer relations. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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