What great brands do : the seven brand-building principles that separate the best from the rest /

समान संसाधन

• Brand Bible the complete guide to building, designing, and sustaining brands /
  प्रकाशित: (2012)
• Perspectives on branding
  द्वारा: Miletsky, Jason I.
  प्रकाशित: (2009)
• Rethinking prestige branding : secrets of the ueber-brands /
  द्वारा: Schaefer, Wolfgang, और अन्य
  प्रकाशित: (2015)
• Brand zero : the complete branding guide for start-ups /
  द्वारा: Tai, Jacky
  प्रकाशित: (2014)
• Brands and branding
  प्रकाशित: (2003)