What great brands do : the seven brand-building principles that separate the best from the rest /
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco, California :
Jossey-Bass,
2014.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Item Description: | Includes index. |
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| Physical Description: | 1 online resource (275 pages) : illustrations |
| ISBN: | 9781118824405 (ePDF) 9781118824337 (ePub) |