Status update : celebrity, publicity, and branding in the social media age /
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Haven :
Yale University Press,
[2013]
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- A Cultural History of Web 2.0
- Leaders and Followers : Status in the Tech Scene
- Fabulous Lives of Micro-Celebrities
- Self-Branding : The (Safe for Work) Self
- Lifestreaming : We Live in Public
- Designed in California : Entrepreneurship and the Myths of Web 2.0
- Conclusion
- Appendix: Cast of Characters.