The brand IDEA : managing nonprofit brands with integrity, democracy and affinity /
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Autor principal: | Laidler-Kylande, Nathalie, 1965- |
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Outros Autores: | Stenzel, Julia Shepard, 1964- |
Formato: | Recurso Electrónico livro electrónico |
Idioma: | inglês |
Publicado em: |
San Francisco :
Jossey Bass & Pfeiffer Imprints, Wiley,
[2014]
|
Edição: | First edition. |
Assuntos: | |
Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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