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The brand IDEA : managing nonprofit brands with integrity, democracy and affinity /

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Detalles Bibliográficos
Autor Principal:	Laidler-Kylande, Nathalie, 1965-
Outros autores:	Stenzel, Julia Shepard, 1964-
Formato:	Electrónico eBook
Idioma:	inglés
Publicado:	San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014]
Edición:	First edition.
Subjects:	Nonprofit organizations > Management. Nonprofit organizations > Marketing. Electronic books.
Acceso en liña:	An electronic book accessible through the World Wide Web; click to view
Tags:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!

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