The brand IDEA : managing nonprofit brands with integrity, democracy and affinity /
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Main Author: | Laidler-Kylande, Nathalie, 1965- |
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Other Authors: | Stenzel, Julia Shepard, 1964- |
Format: | Electronic eBook |
Language: | English |
Published: |
San Francisco :
Jossey Bass & Pfeiffer Imprints, Wiley,
[2014]
|
Edition: | First edition. |
Subjects: | |
Online Access: | An electronic book accessible through the World Wide Web; click to view |
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