The brand IDEA : managing nonprofit brands with integrity, democracy and affinity /

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Bibliografiske detaljer
Hovedforfatter:	Laidler-Kylande, Nathalie, 1965-
Andre forfattere:	Stenzel, Julia Shepard, 1964-
Format:	Electronisk eBog
Sprog:	engelsk
Udgivet:	San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014]
Udgivelse:	First edition.
Fag:	Nonprofit organizations > Management. Nonprofit organizations > Marketing. Electronic books.
Online adgang:	An electronic book accessible through the World Wide Web; click to view
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