Web analytics strategies for information professionals : a LITA guide /

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書誌詳細
第一著者: Farney, Tabatha
団体著者: Library and Information Technology Association (U.S.)
その他の著者: McHale, Nina
フォーマット: 電子媒体 eBook
言語:英語
出版事項: Chicago : ALA TechSource, 2013.
シリーズ:LITA guides.
主題:
オンライン・アクセス:An electronic book accessible through the World Wide Web; click to view
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目次:
  • Understanding Web analytics for libraries
  • Talking the talk : Web analytics terms and definitions
  • Selecting and evaluating a Web analytics tool
  • Creating customized Web analytics reports for libraries
  • Action-oriented analytics : turning data into decisions
  • Communicating website usage within your library
  • Mobile analytics in libraries
  • The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman
  • Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh
  • Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown
  • Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal
  • Appendix A. Glossary of Web analytics terms
  • Appendix B. Web analytics tool profiles
  • Appendix C. Bibliography and suggested resources.