Web analytics strategies for information professionals : a LITA guide /
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| Autore principale: | |
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| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
Chicago :
ALA TechSource,
2013.
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| Serie: | LITA guides.
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| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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Sommario:
- Understanding Web analytics for libraries
- Talking the talk : Web analytics terms and definitions
- Selecting and evaluating a Web analytics tool
- Creating customized Web analytics reports for libraries
- Action-oriented analytics : turning data into decisions
- Communicating website usage within your library
- Mobile analytics in libraries
- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman
- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh
- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown
- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal
- Appendix A. Glossary of Web analytics terms
- Appendix B. Web analytics tool profiles
- Appendix C. Bibliography and suggested resources.