Web analytics strategies for information professionals : a LITA guide /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Farney, Tabatha
Awdur Corfforaethol: Library and Information Technology Association (U.S.)
Awduron Eraill: McHale, Nina
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: Chicago : ALA TechSource, 2013.
Cyfres:LITA guides.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • Understanding Web analytics for libraries
  • Talking the talk : Web analytics terms and definitions
  • Selecting and evaluating a Web analytics tool
  • Creating customized Web analytics reports for libraries
  • Action-oriented analytics : turning data into decisions
  • Communicating website usage within your library
  • Mobile analytics in libraries
  • The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman
  • Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh
  • Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown
  • Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal
  • Appendix A. Glossary of Web analytics terms
  • Appendix B. Web analytics tool profiles
  • Appendix C. Bibliography and suggested resources.