Z.E.R.O. : zero paid media as the new marketing model /

Ижил төстэй зүйлс

• Underdog advertising proven principles to compete and win against the giants in any industry /
  -н: Flowers, Paul W.
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• Advertising : concepts and strategies /
  -н: Gilson, Christopher
  Хэвлэсэн: (1980)
• The (un) common sense of advertising : getting the basics right /
  -н: Tiwari, Sanjay
  Хэвлэсэн: (2003)
• The art of client service : the classic guide, updated for today's marketers and advertisers /
  -н: Solomon, Robert
  Хэвлэсэн: (2016)
• Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /
  -н: Danesi, Marcel
  Хэвлэсэн: (2008)