The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy /

"The inside information that marketers and social media practitioners have been dying to get hands onIt seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you thi...

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Библиографические подробности
Главный автор: Holloman, Christer
Формат: Электронный ресурс eКнига
Язык:английский
Опубликовано: Hoboken : Wiley, 2013.
Предметы:
Online-ссылка:An electronic book accessible through the World Wide Web; click to view
Метки: Добавить метку
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Оглавление:
  • part I. Set-up
  • part II. Social media strategy
  • part III. Social by department.