The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy /
"The inside information that marketers and social media practitioners have been dying to get hands onIt seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you thi...
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| Autor principal: | |
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| Formato: | Recurso Eletrônico livro eletrônico |
| Idioma: | inglês |
| Publicado em: |
Hoboken :
Wiley,
2013.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Sumário:
- part I. Set-up
- part II. Social media strategy
- part III. Social by department.