The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy /

"The inside information that marketers and social media practitioners have been dying to get hands onIt seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you thi...

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Detalles Bibliográficos
Autor Principal: Holloman, Christer
Formato: Electrónico eBook
Idioma:inglés
Publicado: Hoboken : Wiley, 2013.
Subjects:
Acceso en liña:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • part I. Set-up
  • part II. Social media strategy
  • part III. Social by department.