The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy /

"The inside information that marketers and social media practitioners have been dying to get hands onIt seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you thi...

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Autor principal: Holloman, Christer
Format: Electrònic eBook
Idioma:anglès
Publicat: Hoboken : Wiley, 2013.
Matèries:
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Taula de continguts:
  • part I. Set-up
  • part II. Social media strategy
  • part III. Social by department.