Imatge de la portada

Codi QR

Big data marketing : engage your customers more effectively and drive value /

Guardat en:

Dades bibliogràfiques
Autor principal:	Arthur, Lisa
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Matèries:	Marketing > Management. Marketing > Data processing. Marketing research > Statistical methods. Internet marketing. Electronic books.
Accés en línia:	An electronic book accessible through the World Wide Web; click to view
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Ítems similars

Inbound marketing and SEO insights from the Moz blog /
per: Fishkin, Rand
Publicat: (2013)

Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results /
per: Freed, Larry
Publicat: (2013)

Marketing automation for dummies /
per: Sweezey, Mathew
Publicat: (2014)

Marketing management /
per: Kotler, Philip
Publicat: (2009)

Marketing automation with Eloqua /
per: Griffith, Ben
Publicat: (2013)

Digital marketing management : a handbook for the current (or future) CEO /
per: Zahay, Debra L.
Publicat: (2015)

Issues in internet marketing
Publicat: (2003)

Marketing 4.0 : moving from traditional to digital /
per: Kotler, Philip, et al.
Publicat: (2017)

Inbound marketing : attract, engage, and delight customers online /
per: Halligan, B. (Brian), et al.
Publicat: (2014)

Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers /
per: Gamble, Stephen
Publicat: (2016)

Marketing research : an applied approach /
per: Kinnear, Thomas C., 1943-
Publicat: (1987)

Multichannel marketing metrics and methods for on and offline success /
per: Arikan, Akin, 1969-
Publicat: (2008)

Data-driven marketing the 15 metrics everyone in marketing should know /
per: Jeffery, Mark, 1965-
Publicat: (2010)

Statistical modeling for management
per: Hutcheson, Graeme D.
Publicat: (2008)

Business-to-business Internet marketing seven proven strategies for increasing profits through internet direct marketing /
per: Jones, Susan K.
Publicat: (2009)

Data mining techniques for marketing, sales, and customer relationship management /
per: Berry, Michael J. A.
Publicat: (2004)

Data mining techniques for marketing, sales, and customer relationship management /
per: Linoff, Gordon S.
Publicat: (2011)

Social media marketing the next generation of business engagement /
per: Evans, Dave, 1956-
Publicat: (2010)

Complete B2B online marketing
Publicat: (2012)

Effectiveness of web marketing as a marketing tool for small and medium size enterprises (SMEs) in Nairobi /
per: Okuna, Proce-covia Kevina
Publicat: (2010)

Applying scientific reasoning to the field of marketing make better decisions /
per: Grapentine, Terry
Publicat: (2012)

Marketing's domain
Publicat: (2002)

Marketing analytics : a practical guide to real marketing science /
per: Grigsby, Mike
Publicat: (2015)

Marketing education constructing the future /
Publicat: (2006)

Review of marketing research
Publicat: (2013)

Review of marketing research.
Publicat: (2008)

Review of marketing research.
Publicat: (2009)

Reason-oriented marketing a generic marketing approach for reasonable products and services /
per: Masuch, Martin
Publicat: (2012)

Hacking marketing : agile practices to make marketing smarter, faster, and more innovative /
per: Brinker, Scott, 1971-
Publicat: (2016)

Knowledge-based marketing the twenty-first century competitive edge /
per: Chaston, Ian
Publicat: (2004)

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
per: Dempster, Craig, et al.
Publicat: (2015)

Clicks and mortar how shops and restaurants use web and email marketing to get more real-world customers.
Publicat: (2003)

Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships /
per: Gillin, Paul
Publicat: (2011)

Consumer insight how to use data and market research to get closer to your customer /
Publicat: (2004)

The small business online marketing handbook : converting online conversations to offline sales /
per: Tsai, Annie, 1979-
Publicat: (2013)

Visual marketing 99 proven ways for small businesses to market with images and design /
per: Langton, David, 1961-
Publicat: (2011)

The academic/practitioner divide in marketing - myth or reality?
Publicat: (2004)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
per: Mathieson, Rick
Publicat: (2010)

Research from De Montfort University marketing department
Publicat: (2002)

Marketing models : multivariate statistics and marketing analytics /
per: Lacobucci, Dawn
Publicat: (2013)